Logo Design describtion

What Is a Logo Designer?

A logo (or logotype) is a graphic, emblem, signature, or symbol used by businesses, organizations, and individuals to gain instant recognition.  A subset of graphic design, logos are central elements that people identify with – think Coke or Pepsi, or the lowercase ‘f’ in a blue box, which instantly identifies Facebook.  How about the bluebird for Twitter, or the green robot for Android? These are all great examples of logos, which are instantly recognizable and thus, effective. 

A logo designer, therefore, creates an identifying mark, symbol, signature, or other graphic that identifies a business, company, organization, or another enterprise in a way that is instantly discernible, and unforgettable.  To illustrate, people are called by their names, not by the way they look or dress.  In the same way, a logo is simple, memorable, and to the point.  Designing a good logo often requires a team effort, including client, a marketing team, managers, art directors, etc.  Before the design process begins, there must be a clear understanding of the concept or motive for the logo, along with the company or organization’s brand and values, as well as their target group.  Steps to the design process include research, conceptualization, sketching of ideas, refinement of design, testing, and finally production of the chosen logo.